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User Interface Design (UI Design)

What is user interface design?

User interface design or UI design generally refers to the visual layout of the elements that a user might interact with in a website, or technological product. This could be the control buttons of a radio, or the visual layout of a webpage. User interface designs must not only be attractive to potential users, but must also be functional and created with users in mind.

Why is user interface design important for usability?

User interface design can dramatically affect the usability and user experience of an application. If a user interface design is too complex or not adapted to targeted users, the user may not be able to find the information or service they are looking for. In website design, this can affect conversion rates. The layout of a user interface design should also be clearly set out for users so that elements can be found in a logical position by the user.

How to optimize user interface design

User interface designs should be optimized so that the user can operate an application as quickly and easily as possible. Many experts believe that UI design should be simple and intuitive, often using metaphors from non-computer systems. With a more intuitive user interface design, users will be able to navigate around a website easily, finding the product or service they want quickly. One way to check the intuitiveness of a user interface design is through usability testing. The feedback from usability testing can then be used to optimize the user interface design of a prototype or final product.

Related terms

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