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User Experience (UE)

Definition of user experience

User experience, which is often referred to as UX, is the emotional response a person has to a service or product. The term user experience refers to every aspect of the user’s encounter with the product or service. In the design field, user experience is often enhanced through the user interface of a product. While user experience is largely centered on usability, other aspects, such as the visual design of a product can play an important role.

Advantages/ disadvantages of optimizing user experience

There are many advantages of optimizing user experience. Giving a user a product that is not only usable, but also gives a positive emotional experience can help make an application a success. User experience optimization can be difficult, as the user experience will ultimately be different for each individual. With usability testing, however teams can discover the general design points that affect user experience for the majority of people.

How to optimize user experience?

User experience can be optimized in many ways. One of the best ways to find weaknesses in user experience is through user experience testing. Many experts in user experience invite test users to use a product or a prototype to see what design aspects affect user experience. In user experience testing, it is useful to ask testers how they are feeling and what they think about the product during the testing process. This way, designers and collaborators are able to understand how the individual features of the design impact user experience. User experience can be tested in a variety of ways depending on the product that is being tested. One common user experience test is the think aloud test.

Related terms

• Usability
• Learnability
• Accessibility

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