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Interaction Design (IxD)

What is interaction design

The term “interaction design” (IxD) comes from and is closely related to human-computer interaction. Generally speaking, interaction design is a process that shapes the way humans interact with technology to achieve their goals. Interaction design is often called an art as it is meant to appeal to users' interests and improve overall user experience.

Areas of application of interaction design

Interaction design is not limited to the computer world. We use dozens of interactive devices every day without realizing it: ATMs, mobiles, printers, watches, coffee machines and dishwashers are just a few examples. It is not so rare that these interactive devices fail us or don't work in a way we expect them to, even though they help us achieve our goals. Interaction design places usability and user experience in the center of the process. Interaction design is concerned with creating interfaces that users find easy and enjoyable to use.

Principles of interaction design

There are a number of principles or conventions accepted in interaction design. One of the most important is consistency. Consistency means that different elements of a user interface act in different ways. This principle of interaction design makes it possible for users to learn to use the interface easily, use it intuitively and not need extra guidance. Other important interaction design principles include affordance, visibility and color blindness.

Related terms

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