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End user

What is an end user?

An end user is the person who will use a finished product or software application. End users are not necessarily the people who buy products. For example, a manager of a department might choose to invest in a new software program for his staff to use, although he himself might not use it. End users may not be those who install and manage the software, but are the people who use the final product once it has been marketed and bought.

Why does the end user matter?

Often end users are the people who influence whether a product should be purchased. If a product or application is not suitable for an end user, then the product cannot fulfill its intended purpose. Software should be optimized for end users, so that the product is usable, learnable, and accessible to the targeted end user. If a product is easy to learn for end users, companies will be more likely to invest, especially if they can save money in training costs.

How to optimize software for end users

Usability testing enables software designers and usability experts to analyze aspects of applications that can be optimized for end users. The best way to ensure that feedback is relevant is by carrying out usability testing on end users from the target audience. Before the usability test begins, the end users should be asked about their expectations of the product and level of computing experience. This information, along with feedback from the end users’ interaction with the product, can be used to optimize future designs of the product.

Related terms

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